Feb
03
Get out of the Cave!
By| Are all industries so interested in working alone, or is telecom more prone to the “I want it all” approach? I recently went to a very interesting meeting, the “Toll Free Summit.” This was a gathering of shared use providers; the companies that have numbers such as 1-800-LAWYER, -1-800-FLOWERS, and 1-800-LAWNCARE. Many of those companies are sharing information because they are not really in competition. They are in the same business.
Although things may not be as clear cut for other toll free competitors, something can be learned from their example. In my opinion fear of competition comes from fear that your product or service is not good enough. We are often asked if we will match someone else’s rates and our answer is no. We base our rates on the value of our service and what is fair. Our rates are public so anyone can see that another ATL customer will have the same rates. At ATL we consider competition a good thing; it keeps us on top of our game. |
