“Where’s Michael” Program a Success!

The Challenge:

where's mikeATL Communications sent COO Michael Rothchild to Channel Partners armed with a red and white scarf and fifteen $100 bills. The first five people to seek him out each day for three days and utter the magic words, “Show me the money” received one of the Benjamin Franklin notes. What was not expected was how successful and recognizable the program would be. Michael met with a tremendous number of wonderful, talented people, and the “Where’s Michael” program was a genuine success.

The People Michael Met: